Lacoste is stepping beyond fashion and into real-world experiences. With Cafe Lacoste in Paris, the brand is creating a space where people can spend time with the brand, not just shop it.
Instead of only selling products, Lacoste is now building experiences. The cafe sits right next to its flagship store, which means people can move from shopping to sitting, eating and spending more time with the brand.
They’ve partnered with Giraudi Group, which shows this is meant to scale, not just exist as a one-off idea.
The design stays very true to Lacoste. You’ll see the same deep green, clean white and simple, premium materials. Even the layout takes inspiration from tennis, which keeps the brand rooted in its history.
The space feels calm, clean and very intentional. Nothing feels extra or forced. What’s interesting is that the cafe also works like a store. You can buy products, tableware and other items, which makes the whole experience more connected.
