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Your Fries Can Now Hold Ketchup?
The Heinz Dipper shows how design can change everyday rituals without disrupting them. By solving a small but universal frustration, it made convenience a brand value. As more meals move beyond the table, packaging will play a bigger role in shaping how we eat.
General | 2026-02-17
Youtube’s New Motion-first Identity
Motion is becoming the connective tissue of modern brands, especially for platforms built on content, creators and constant interaction. This update is designed to work consistently and at scale. And in many ways, that’s exactly what good branding should do.
General | 2026-02-07
The Internet Is Going Crazy For Nothing!
Whether this becomes a smart evolution or a loss of character will depend on what comes next. For now, the pixels are gone. And the internet is watching closely.
General | 2026-02-03
Thums Up Changed. But Did You Notice?
Thums Up’s new identity proves that strong brands don’t need a very dramatic change to stay relevant. Sometimes, all it takes is clarity, restraint and a better fit for the way people actually see and consume brands today.
General | 2026-01-20
Why Did Federal Bank Change Its Look?
By updating how the brand looks, moves, and reads on modern screens, the bank is aligning its visual language with how people bank today, without losing what made it trustworthy in the first place.
General | 2026-01-18